The City Theatre Eindhoven asked the following questions: ‘How do we reach the customer in the 21st century’ and ‘What do our guests expect of our theatre in the future?’. The first focus was on changes in society (disappearance in lines of businesses, flex
working, ageing of society etc.) and what effect these changes might have on the different departments of the theatre, like their promotion, service, horeca, and interior. The trend analysis contained over 150 ideas that are used as an answer to the changes in the
future. The trend analysis was used as a foundation during the development of the expansion of the Current Parktheater. Realised in cooperation with Marije Fransen .